Privacy Policy
Last updated: May 18, 2026. This policy explains how we collect, store, and protect your personal data when using the APEX platform.
1. Information We Collect
We collect information that you provide directly to us, such as when you fill out a contact form, request a free consultation, or use our extension cost calculator. This may include:
- Contact details: Name, email address, phone number.
- Property details: Address, current house size, and desired extension configuration.
- Communication preferences and message content.
2. How We Use Your Information
We use the collected information to:
- Schedule, coordinate, and perform home design consultations and site visits.
- Provide accurate cost estimates and fixed-price proposals.
- Send updates, service notifications, and respond to your direct queries.
- Analyse web traffic and user behaviour to optimise the website experience.
3. Cookies and Analytics
Our website uses cookies and similar tracking technologies to improve your experience, remember preferences, and analyse anonymised visitor traffic. You can control or refuse cookies through your browser settings or using the on-screen cookie preferences banner.
4. Data Storage and Security
We employ rigorous physical, organisational, and technological security controls to ensure all personal data is kept secure against unauthorised access, loss, or manipulation. We do not sell or share your data with external third parties for marketing purposes.
5. Your Rights
Under GDPR and UK data protection law, you have the right to request access to, correction of, or erasure of your personal data held by APEX. To make a request, please contact our data controller at sheikh@apexdevelopmentgrouplondon.com.